:root{
  --brand:#D30A12;
  --brand-ink:#FF3B41;

  --bg:#000;
  --band:#0B0B0B;
  --surface:#111;
  --ink:#F5F5F5;
  --ink-soft:#A6A6A6;
  --rule:#272727;


  --wrap:1160px;
  --step--1:0.875rem;
  --step-0:1.0625rem;
  --step-1:1.3125rem;
  --step-2:1.75rem;
  --step-3:2.5rem;
  --step-4:clamp(2.5rem,6.4vw,4.4rem);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--bg);color:var(--ink);font-family:"Public Sans",system-ui,sans-serif;font-size:var(--step-0);line-height:1.6;-webkit-font-smoothing:antialiased}
h1,h2,h3,.num{font-family:"Archivo",system-ui,sans-serif;font-weight:800;letter-spacing:-0.028em;line-height:1.05;margin:0}
h2{font-size:var(--step-3)}
h3{font-size:var(--step-1);letter-spacing:-0.015em}
p{margin:0 0 1rem}
a{color:inherit}
ul{margin:0;padding:0;list-style:none}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 24px}
.lede{font-size:var(--step-1);line-height:1.45;color:var(--ink-soft);max-width:48ch}
:focus-visible{outline:3px solid var(--brand-ink);outline-offset:3px}
section{padding:clamp(60px,7.5vw,100px) 0}
.sec-head{max-width:56ch;margin-bottom:2.5rem}
.sec-head p{margin-top:.9rem;color:var(--ink-soft)}
.hl{color:var(--brand-ink)}
.caps{letter-spacing:.06em}
.kicker{font-family:"Archivo",sans-serif;font-weight:600;font-size:var(--step--1);color:var(--brand-ink);margin-bottom:.9rem}

.btn{display:inline-flex;align-items:center;gap:.5rem;font-family:"Archivo",sans-serif;font-weight:600;font-size:var(--step--1);padding:.9rem 1.4rem;border:1.5px solid transparent;border-radius:2px;text-decoration:none;cursor:pointer;background:var(--brand);color:#fff}
.btn:hover{background:#A00509}
.btn--ghost{background:transparent;color:var(--ink);border-color:#4A4A4A}
.btn--ghost:hover{background:var(--ink);color:#000}

/* nav */
.nav{position:sticky;top:0;z-index:40;background:#000;border-bottom:1px solid var(--rule)}
.nav__in{display:flex;align-items:center;gap:1.25rem;height:82px;max-width:1360px;margin:0 auto;padding:0 24px}
.lockup{flex-shrink:0;display:flex;align-items:center;text-decoration:none}
.lockup img{height:52px;width:auto;display:block}
.nav__links{display:flex;align-items:center;flex-shrink:0;gap:clamp(.65rem,1.1vw,1.25rem);margin-left:auto;font-size:var(--step--1)}
.nav__links a{white-space:nowrap;text-decoration:none;color:#B4B4B4}
.nav__links a:hover{color:#fff}
.nav__phone{flex-shrink:0;font-family:"Archivo",sans-serif;font-weight:600;font-size:var(--step--1);text-decoration:none;color:#fff;white-space:nowrap}
@media(max-width:1200px){.nav__links{display:none}.nav__phone{margin-left:auto}}
@media(max-width:620px){.lockup img{height:38px}.nav__in{height:66px}}

/* hero */
.hero{padding:clamp(44px,6vw,76px) 0 clamp(36px,4vw,56px)}
.hero__grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,.92fr);gap:clamp(28px,5vw,64px);align-items:center}
.hero h1{font-size:var(--step-4);max-width:14ch}
.hero .lede{margin-top:1.2rem}
.hero__cta{display:flex;flex-wrap:wrap;gap:.75rem;margin-top:1.75rem}
.plan{border:1px solid var(--rule);background:var(--band);padding:18px}
.plan svg{display:block;width:100%;height:auto}
.plan__meta{display:flex;flex-wrap:wrap;gap:8px 16px;justify-content:space-between;font-family:"Archivo",sans-serif;font-size:.72rem;color:#7A7A7A;letter-spacing:.04em;margin-top:10px}
@media(max-width:900px){.hero__grid{grid-template-columns:1fr}}

/* services */
.svc{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:1px;background:var(--rule);border:1px solid var(--rule)}
.svc__item{background:#000;padding:clamp(24px,3vw,36px);display:flex;flex-direction:column}
.svc__item--wide{grid-column:1 / -1;background:var(--surface)}
.svc--three > .svc__item:nth-child(3){grid-column:1 / -1}
.num{font-size:var(--step--1);color:var(--brand-ink);display:block;margin-bottom:.7rem}
.svc__item p{color:var(--ink-soft);margin:.7rem 0 0;max-width:50ch}
.svc__list{margin:1.1rem 0 0;font-size:var(--step--1);color:var(--ink-soft)}
.svc__list li{padding:.32rem 0 .32rem 1.05rem;position:relative}
.svc__list li::before{content:"";position:absolute;left:0;top:.95em;width:7px;height:2px;background:var(--brand)}
.price{margin-top:auto;padding-top:1.3rem;font-family:"Archivo",sans-serif;font-weight:600;font-size:var(--step-0);color:var(--ink)}
.svc__cta{margin-top:auto;padding-top:1.4rem;margin-bottom:0}
.price small{display:block;font-family:"Public Sans",sans-serif;font-weight:400;font-size:var(--step--1);color:#6E6E6E;letter-spacing:0}
@media(max-width:760px){.svc{grid-template-columns:1fr}}

/* level picker */
.blends-sec{background:var(--band);border-top:1px solid var(--rule);border-bottom:1px solid var(--rule)}
.blends__grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.05fr);gap:clamp(28px,5vw,60px);align-items:center}
.blends{display:flex;flex-wrap:wrap;gap:10px;margin-top:20px}
.blend{display:flex;align-items:center;gap:.55rem;padding:.45rem .7rem .45rem .5rem;background:var(--surface);border:1.5px solid var(--rule);border-radius:2px;font-size:var(--step--1);cursor:pointer;color:var(--ink);font-family:inherit}
.blend[aria-pressed="true"]{border-color:var(--brand);box-shadow:inset 0 0 0 1px var(--brand)}
.chip{width:22px;height:22px;border-radius:50%;flex:none;border:1px solid rgba(255,255,255,.2)}
@media(max-width:900px){.blends__grid{grid-template-columns:1fr}}

/* table */
.table-scroll{overflow-x:auto;border:1px solid var(--rule)}
table{border-collapse:collapse;width:100%;min-width:560px;font-size:var(--step--1)}
th,td{text-align:left;padding:.95rem 1.1rem;border-bottom:1px solid var(--rule);vertical-align:top}
thead th{font-family:"Archivo",sans-serif;font-weight:600;background:var(--surface)}
tbody tr:last-child td{border-bottom:none}
td:first-child{font-weight:600;width:28%;color:var(--ink-soft)}

/* process */
.proc{background:var(--band);border-top:1px solid var(--rule);border-bottom:1px solid var(--rule)}
.tl{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--rule);margin-top:2rem}
.tl__step{padding:1.5rem 1.35rem 0 0;border-right:1px solid var(--rule)}
.tl__step:last-child{border-right:none;padding-right:0}
.tl__step p{font-size:var(--step--1);color:var(--ink-soft);margin:.45rem 0 0}
@media(max-width:820px){.tl{grid-template-columns:1fr}.tl__step{border-right:none;border-bottom:1px solid var(--rule);padding:1.25rem 0}.tl__step:last-child{border-bottom:none}}

/* work + reviews */
.grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:2rem}
@media(max-width:820px){.grid3{grid-template-columns:1fr}}
.work{border:1px solid var(--rule);background:var(--surface)}
.work__ph{aspect-ratio:4/3;display:flex;align-items:center;justify-content:center;background:repeating-linear-gradient(45deg,#0E0E0E,#0E0E0E 12px,#141414 12px,#141414 24px);color:#5A5A5A;font-size:var(--step--1);text-align:center;padding:20px}
.work__cap{padding:16px 18px}
.work__cap span{display:block;font-size:var(--step--1);color:var(--ink-soft);margin-top:.2rem}
.review{border:1px solid var(--rule);padding:24px;background:#000}
.review p{color:var(--ink-soft)}
.review footer{font-size:var(--step--1);color:#6E6E6E;border:none;padding:0;background:none}
.review strong{color:var(--ink);display:block;font-weight:600}

/* area */
.cities{columns:2;column-gap:32px;font-size:var(--step-0)}
.cities li{padding:.42rem 0;border-bottom:1px solid var(--rule);break-inside:avoid}
.area__grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.1fr);gap:clamp(24px,4vw,56px);align-items:start}
@media(max-width:760px){.area__grid{grid-template-columns:1fr}}

/* faq */
details{border-bottom:1px solid var(--rule);padding:1.1rem 0}
details summary{cursor:pointer;font-family:"Archivo",sans-serif;font-weight:600;font-size:var(--step-1);list-style:none}
details summary::-webkit-details-marker{display:none}
details summary::after{content:"+";float:right;color:var(--brand-ink)}
details[open] summary::after{content:"–"}
details p{margin:.8rem 0 0;color:var(--ink-soft);max-width:72ch}

/* form */
.quote{background:var(--band);border-top:1px solid var(--rule)}
.form{display:grid;grid-template-columns:repeat(2,1fr);gap:18px;margin-top:2rem}
.field{display:flex;flex-direction:column;gap:.4rem}
.field--full{grid-column:1 / -1}
label{font-size:var(--step--1);color:var(--ink-soft)}
input,select,textarea{font:inherit;font-size:var(--step-0);color:var(--ink);background:#161616;border:1.5px solid #333;border-radius:2px;padding:.75rem .85rem}
textarea{min-height:104px;resize:vertical}
.hp{position:absolute;left:-9999px}
.form__note{grid-column:1 / -1;font-size:var(--step--1);color:var(--ink-soft);margin:0}
@media(max-width:700px){.form{grid-template-columns:1fr}}

/* footer */
.foot{padding:44px 0;background:#000;border-top:1px solid var(--rule);font-size:var(--step--1);color:#9B9B9B}
.foot__in{display:flex;flex-wrap:wrap;gap:1.5rem 2rem;align-items:flex-end;justify-content:space-between}
.foot a{color:#fff;text-decoration:none}
.foot__logo{height:auto;width:min(340px,80%);display:block;margin-bottom:.8rem}


[data-page]{display:block}

.nav__links a.is-current{color:#fff;border-bottom:2px solid var(--brand);padding-bottom:2px}
.phero{border-bottom:1px solid var(--rule);background:var(--band);padding:clamp(44px,5.5vw,76px) 0}
.phero h1{font-size:clamp(2.2rem,5vw,3.4rem);max-width:16ch}
.phero p{margin-top:1rem;color:var(--ink-soft);max-width:54ch;font-size:var(--step-1);line-height:1.45}
.mnav{display:none}
@media(max-width:1200px){
  .mnav{display:flex;gap:1.1rem;overflow-x:auto;background:#000;border-bottom:1px solid var(--rule);padding:12px 24px;font-size:var(--step--1)}
  .mnav a{color:#B4B4B4;text-decoration:none;white-space:nowrap}
  .mnav a.is-current{color:#fff;border-bottom:2px solid var(--brand)}
}
.cta-band{background:var(--brand);text-align:left}
.cta-band h2{color:#fff}
.cta-band p{color:rgba(255,255,255,.88);max-width:50ch;margin-top:.9rem}
.cta-band .btn{background:#000;color:#fff;margin-top:1.4rem}
.cta-band .btn:hover{background:#111}
.teaser{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--rule);border:1px solid var(--rule)}
.teaser a{background:#000;padding:26px 24px;text-decoration:none;display:block}
.teaser a:hover{background:var(--surface)}
.teaser h3{margin-top:.5rem}
.teaser p{color:var(--ink-soft);font-size:var(--step--1);margin:.5rem 0 0}
@media(max-width:820px){.teaser{grid-template-columns:1fr}}

/* uppercase treatment: nav, buttons, eyebrows, form labels */
.nav__links a,.mnav a{text-transform:uppercase;letter-spacing:.07em;font-family:"Archivo",sans-serif;font-weight:600;font-size:.8125rem}
.btn{text-transform:uppercase;letter-spacing:.07em}
.kicker{text-transform:uppercase;letter-spacing:.09em}
label{text-transform:uppercase;letter-spacing:.08em;font-size:.78125rem;color:#8E8E8E}
.price small{text-transform:uppercase;letter-spacing:.06em}
.plan__meta span{text-transform:uppercase}
/* hero brand lockup */
.brandline{display:flex;align-items:center;gap:clamp(14px,2.2vw,28px)}
.emblem{height:clamp(84px,11vw,152px);width:auto;display:block;flex:none}
.brandline h1{font-size:clamp(2.3rem,5.4vw,4rem);text-transform:uppercase;letter-spacing:-0.02em;color:var(--brand-ink);line-height:.9;max-width:none}
.brandline h1 span{display:block;font-family:"Public Sans",sans-serif;font-size:clamp(.7rem,1.5vw,1.05rem);font-weight:600;letter-spacing:.2em;color:#fff;margin-top:.55rem}
.hero__sub{font-family:"Archivo",sans-serif;font-weight:800;letter-spacing:-0.02em;font-size:clamp(1.3rem,2.5vw,1.9rem);line-height:1.15;margin:1.5rem 0 0;max-width:19ch}
@media(max-width:460px){.brandline{gap:12px}.emblem{height:70px}}
/* all headings uppercase, site-wide */
h2{text-transform:uppercase;letter-spacing:-0.005em}
h3{text-transform:uppercase;letter-spacing:.045em}
.hero__sub{text-transform:uppercase;letter-spacing:.01em}
details summary{text-transform:uppercase;letter-spacing:.03em;font-size:var(--step-0)}
.work__cap strong{text-transform:uppercase;letter-spacing:.06em}
.review strong{text-transform:uppercase;letter-spacing:.06em}

.ideas-hero{background:var(--band);border-bottom:1px solid var(--rule)}
.ideas-hero h1{max-width:16ch}
.ideas-hero .btn{margin-top:1.3rem}
.ideas-hero .ideas-note{font-size:var(--step--1);max-width:76ch;margin-top:1.5rem;color:var(--ink-soft)}
.concept-comparison{margin:clamp(24px,4vw,40px) 0 28px;border:1px solid var(--rule);background:var(--surface)}
.concept-comparison__image{position:relative}
.concept-comparison__image img{display:block;width:100%;height:auto}
.concept-comparison__labels{position:absolute;inset:16px 0 auto;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));pointer-events:none}
.concept-comparison__labels span{justify-self:start;margin-left:16px;padding:6px 12px;background:#171b1f;color:#f5f5f5;font-family:"Archivo",sans-serif;font-size:.8125rem;font-weight:600;text-transform:uppercase;letter-spacing:.08em;border-left:3px solid #7A7A7A}
.concept-comparison__labels span:last-child{border-left-color:var(--brand)}
.concept-comparison figcaption{display:flex;flex-wrap:wrap;gap:8px 24px;justify-content:space-between;padding:16px 20px;border-top:1px solid var(--rule);font-size:var(--step--1);color:var(--ink-soft)}
.concept-comparison figcaption strong{color:var(--ink);font-weight:500}
#inspiration{scroll-margin-top:82px}
@media(max-width:480px){.concept-comparison__labels{top:8px}.concept-comparison__labels span{margin-left:8px;padding:4px 8px;font-size:.6875rem}.concept-comparison figcaption{padding:12px 14px}}

/* ---- photo / illustration blocks ---------------------------------- */
.shot{margin:clamp(22px,3.5vw,36px) 0;border:1px solid var(--rule);background:var(--surface)}
.shot img{display:block;width:100%;height:auto;aspect-ratio:2528/1696;object-fit:cover;background:var(--band)}
.shot figcaption{padding:14px 18px;border-top:1px solid var(--rule);font-size:var(--step--1);color:var(--ink-soft);line-height:1.5}
.shot figcaption strong{color:var(--ink);font-weight:600;font-family:"Archivo",sans-serif;text-transform:uppercase;letter-spacing:.06em;font-size:.75rem;display:block;margin-bottom:4px}
.shot--hero{margin-top:clamp(18px,3vw,28px)}
.shot--tight{margin-bottom:0}
@media(max-width:480px){.shot figcaption{padding:12px 14px}}

/* private landing page */
.lp{padding:clamp(32px,5vw,72px) 0}
.lp__grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(28px,5vw,64px);align-items:center}
.lp__photo{margin:0}
.lp__photo img{display:block;width:100%;height:auto;border:1px solid var(--rule);border-radius:2px}
.lp__title{font-size:clamp(2rem,4.4vw,3rem);text-transform:uppercase;letter-spacing:-0.01em;max-width:16ch}
.lp__lede{margin-top:1rem;color:var(--ink-soft);font-size:var(--step-1);line-height:1.45}
.lp__form{display:grid;gap:18px;margin-top:1.8rem}
.lp__submit{justify-content:center;width:100%;padding:1.05rem 1.4rem}
.picks{display:grid;grid-template-columns:repeat(2,1fr);gap:10px;margin:0;padding:0;border:0}
.picks legend{padding:0;margin-bottom:.6rem;font-family:"Archivo",sans-serif;font-weight:600;text-transform:uppercase;letter-spacing:.08em;font-size:.78125rem;color:#8E8E8E}
.pick{position:relative;display:block;cursor:pointer;text-transform:none;letter-spacing:0;font-size:inherit;color:inherit}
.pick input{position:absolute;opacity:0;width:1px;height:1px}
.pick span{display:flex;align-items:center;justify-content:center;min-height:58px;padding:.75rem;text-align:center;font-family:"Archivo",sans-serif;font-weight:600;font-size:.875rem;text-transform:uppercase;letter-spacing:.06em;color:var(--ink);background:#161616;border:1.5px solid #333;border-radius:2px;transition:background .15s,border-color .15s}
.pick:hover span{border-color:#5A5A5A}
.pick input:checked + span{background:var(--brand);border-color:var(--brand);color:#fff}
.pick input:checked + span::before{content:"✓";margin-right:.45rem}
.pick input:focus-visible + span{outline:3px solid var(--brand-ink);outline-offset:3px}
@media(max-width:900px){.lp__grid{grid-template-columns:1fr}}